PRESS: FOR IMMEDIATE RELEASE
WOODINVILLE, Wash. (Sept. 15, 2016) – Avennia, one of the most acclaimed wineries in Washington State, today announced that it will open a new tasting room in Woodinville to accommodate growing demand from consumers for its wines.
Since Avennia’s first release in September 2012, all of the winery’s tastings and events have been held in the winery facility located in Woodinville’s warehouse wine district.
Since then, there’s been a steady increase in requests for tasting appointments from Avennia club members and consumers who have heard about the wines and want to experience them, said Avennia managing partner Marty Taucher.
“This is the next logical step in the evolution and growth of Avennia,” Taucher said. “Our winery is great for our release events and wine club parties, but just isn’t set up to accommodate this boom in requests for tastings. We’re creating a space for our customers that reflects the elegance and quality of the Avennia brand.”
To help accomplish this goal, Taucher turned to Joe Chauncey of Boxwood, who developed Avennia’s distinctive packaging.
“When designing the brand and package for Avennia, we used the overlapping grape vine watercolor and logo to create labels that speak to the high art in each bottle,” Chauncey said. “The tasting room is an extension of that move, with individual bottles displayed and lit like pieces of sculpture in a gallery, a low dark oak tasting bar angled to promote conversations, a special area for reserve and VIP tastings, and an overall feeling of upscale quality.”
Construction has started on the new tasting room, which is located on Woodinville-Snohomish Road just off Highway 522 and adjacent to the new Hampton Inn and Suites currently under construction. Taucher said he anticipates opening the Avennia tasting room sometime in mid-November.
The new space will be approximately 1,000 square feet and will be open for public tastings five days a week to start, with additional hours added as needed. Guests also will be able to make reservations for reserve tastings of Avennia’s library wines and reserve bottlings. The new tasting room also will have plenty of available parking for guests, Taucher said.
“We still plan to host release events and occasional parties at the original winery location, but the new tasting room will be a place for people to reach out and explore what Avennia has to offer,” Taucher said. “It also will be a convenient location for our membership program subscribers to swing by and pick up allocations and releases.”
Avennia is inspired by the Roman name for the city of Avignon, the heart of Old World winemaking. With that in mind, the goal of Avennia is to make wines that evoke clarity: clarity of place, clarity of type, clarity of purpose.
This is best expressed by using the classic French varietals and blends, with methods passed down over generations. Co-founders Marty Taucher and Chris Peterson work within this context to allow Washington vineyards and terroirs to distinguish themselves.
Since the winery’s first release in 2012, Avennia has received numerous accolades from wine critics and consumers alike. For information about Avennia, please see www.avennia.com.