For immediate release
WOODINVILLE, Wash. (July 14, 2015) – Avennia, one of the most acclaimed wineries in Washington State, today announced the launch of Les Trouvés – a Washington wine brand inspired by the country wines from the Provence region of France.
Les Trouvés (pronounced lay troo-vay) roughly translates from French as ‘the found,’ and that certainly describes this new offering of wines curated by Avennia winemaker Chris Peterson and managing partner Marty Taucher.
“Les Trouvés was born out of the abundance that Washington offers in terms of high quality wines,” Peterson said. “There are huge amounts of very good wines from around the state that are delicious and complex, and just waiting for a context in which to be placed.
“What we add is that context: a rigorous commitment to quality and thoughtful blending from different sources to create complete, delicious wines that deliver great value.”
The inaugural releases, a 2013 red ($25 SRP) and a 2013 white ($18 SRP), will be available for order on July 14 (Bastille Day) via the brand’s web site, www.lestrouveswines.com. The red wine will be available for pick-up by appointment after July 20. Both wines will be available for tasting, purchase and pick-up at a public open house Sunday, Aug. 23, at Avennia’s winery facility in Woodinville.
Other wines may be launched in the future under the Les Trouvés label, Taucher said.
“This is an exciting opportunity for our team and our many distribution, retail and on-premise partners,” Taucher said. “Chris has clearly demonstrated the talent to create world-class wines for Avennia. Les Trouvés leverages that talent and enables a broader market to experience these wines.”
The 2013 Les Trouvés red wine delivers a juicy palate structure that balances rich red fruit with savory acidity, Peterson said.
“This is just what we love about the regional wines from Provence,” he said. “It is very approachable now, but complex enough to hold our interest.”
Les Trouvés (www.lestrouveswines.com) was inspired by the negociant model that plays such an important part in the history of the French wine industry. The Avennia team invested a lot of time to specifically search out, select and assemble Les Trouvés wines from outstanding sources around Washington State in order to reflect the region’s unique version of the spirit of Provence, Taucher said.
Peterson was able to find excellent sources of wine by leveraging relationships he has nurtured in over more than a decade in Washington’s wine industry. In producing Les Trouvés wines, he is drawing on his experience in blending wines from different areas to create a line of wines that reflect a passion for creating balanced, complex and delicious wines that can be enjoyed every day with a wide variety of food.
“Many of my weeknight, go-to wines come from negociants in the South of France,” Peterson said. “As a result, many of our blending decisions are inspired and informed from a long history of enjoying those wines.
“These wines are meant to be enjoyed as soon as you like, as often as you like and appreciated for what they are – a testament to the abundance and versatility of Washington’s winegrowing regions.”
Taucher said the wines will be distributed regionally in the Pacific Northwest through Avennia’s existing retail channels and in selected on premise outlets in addition to online orders via www.lestrouveswines.com and direct sales from the winery.
Avennia is inspired by the Roman name for the city of Avignon, the heart of Old World winemaking. With that in mind, the goal of Avennia is to make wines that evoke clarity: clarity of place, clarity of type, clarity of purpose.
This is best expressed by using the classic French varietals and blends, with methods passed down over generations. Co-founders Marty Taucher and Chris Peterson work within this context to allow Washington vineyards and terroirs to distinguish themselves.
Since the winery’s first release in 2012, Avennia has received numerous accolades from wine critics and consumers alike. For information about Avennia, please see www.avennia.com.